Tips for Publishing a Digital Magazine
Written by Digital Editor   
Thursday, 19 April 2007 18:00

Tags: digital | magazine | publish digital

Moving from a "print only" magazine publishing strategy to include an online digital edition requires some evaluation of your brand growth goals.

A strong digital publishing vendor will be an important partner for formalizing a complete strategy.

  1. Determine your circulation objectives
  2. Evaluate your in-house staffing resources
  3. Review your content assets and workflow
  4. Select a digital publishing solution vendor
  5. Execute your digital edition strategy
  6. Execute your digital brand marketing campaigns

 

The digital publishing technology that will be compatible with the greatest number of readers will constantly need to be updated by your solution provider.  The last problem you want as a publisher is to become a troubleshooter and support center for online subscribers that have computer problems in trying to reach your digital archives.   Any wait time, file downloads, or installation requirements will be an instant killer to the success of your program.

In our next issues we will cover each topic in more detail and offer tips to help get you started with a profitable method of moving your print publication content online.