A digital magazine is an electronic reproduction of a magazine issue that is formatted for a digital medium. Today's most popular presentation of this format is on a computer monitor viewed in a similar to print layout with the ability to navigate as if the reader is turning pages.

The 2-page layout mimics the print presentation of the print magazine publication.  Most digital magazine solutions preserve this payout allowing visitors to flip through the magazine as if it were in the traditional print format.

The digital magazine provides new capabilities to publishers as the online presentation format allows the publisher to enhance the type of media and hyperlinks that create a unique and dynamic readership experience.

The digital edition of a magazine is also very powerful as a marketing and circulation building tool since almost everyone understands the concept of seeing a magazine in digital format.  It's also a great tool for digitally delivery to subscribers that might prefer immediate delivery, such as International subscribers.  Digital Editions enable subscribers to browse and search past archive issues preserving the original quality of every issue published. 

The ability to link directly to other web based content such as forums, online photos, and other resources provides new value and brand interaction. Advertisers are most excited about this digital edition advertising as they can enhance advertisements to engage readers and then have direct and trackable results from the readers clicking through to their own websites and promotional landing pages.

Digital magazine publishing will certainly be profitable tool and valuable brand extension component for magazine publishers that are interested in maximizing their magazine reach.  And magazine advertisers will certainly benefit from the increased capability to utilize the magazine brand both print and online to deliver their targeted advertising.